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Username
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eqivakeqy
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Status
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active
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Joined
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Mar 10, 2023
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Location
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???????????
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Interests
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???? ?? ?????????, ?????? ?? ??????
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Website
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https://revenuelab.biz/partners
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Occupation
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361915599
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Biography
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In recent years in the conditions of growing competition and saturation of the market of educational services using educational projects, the problem of promoting b2b affiliates educational services is noticeably increasing. From the outside, the transition of marketing to the virtual environment of the internet has significantly expanded the range of marketing communications tools. Communications implemented through the online expanses of the internet differ in a more significant focus on the user and provide the opportunity to combine with the customer, receiving the chosen connection. About this author, the following goal was set: to develop a project for the presentation and launch of contextual advertising for the purpose of this in a higher educational institution. As a result of the study, the secrets used are also well studied as a means of promoting educational services. The authors reasonably claim the most active use of online channels and provide the idea of creating contextual advertising. In the process of implementing the project, the authors invented a landing page and formed promotional offers in the service of yandex.Direct. An advertising campaign setting was built, even a semantic core was assembled, key phrases were implemented using the yandex.Wordstat service, advertising offers were registered in the yandex personal account. Direct. Above, the analysis of the effectiveness of advertising attacks for the period 05/07/2021 - 06/07/2021 is carried out. Using the used metric for evaluating the effectiveness of mass communications. Results of analysis of the success of contextual advertising in order to increase the flow of attention of applicants. At the end, the main guidelines for the presentation of contextual advertising were founded Literature Belokonskaya e.G. Chumakova n.A. Features of the organization of contextual advertising of the university. Ivecofin. 2020. No. 4 (46). Pp. 52-59. (In native language). Perova a.A. Internet marketing: essence, tasks, advantages and development opportunities. Analytics and own business: theory and skills. 2018. No. 9. S. 132-135. (In native language). Kolosova i.A. Contextual advertising as one of the effective modern advertising channels. Burning troubles and opportunities of the economy: russian and foreign experience. 2019. No. 20. S. 79-83. (In a familiar language). Muratova e.A. Methods of internet promotion of educational services of universities. Moscow economic journal. 2019. No. 9. S. 46-53. (In russian). Kuzmina o.G. Posukhova o.Yu. Integrated marketing communications. Theory and skills of advertising. Moscow: infra-m. 2020. 187 p. (In an understandable language). Nikolaeva m.A. Internet advertising in the formation of products and services: textbook. Ekaterinburg. 2017. http://elar.Uspu.Ru/bitstream/uspu/6428/1/uch00173.Pdf. (In plain language). Tsarevsky f. Yandex.Direct: how to make money, but don't go to the lottery. Petrograd. Peter, 2017. 256 p. (In native language). Ivanovo state university of chemical technology: numerous links, not only to the official site. https://www.Isuct.Ru/education/report-of-examination. (In russian). How much should a landing page cost? https://zen.Yandex.Ru/media/id/5e7498f4bd50810ac6e75fbd/skolko-doljen-stoit-lending-5eb1445813284a1c24118ba2. (Russified). Velcheva i. How to choose a semantic core without the participation of a specialist. https://netpeak.Net/ru/blog/kak-sostavit-semantcheskoe-yadro-ne-obrashchayas-k-spetsialistu-rukovodstvo-dlya-vladeltsev-internet-magazinov/. (In russian). Tyunina m. Ad relevancy to the key phrase: concept, examples, experiment. https://contextnk.Ru/relevantnost-objavlenija-kljuchevoj-fraze-zalog-uspeha/. (In russian). How to create a list of negative keywords manually and automatically. https://yagla.Ru/blog/kontekstnaya-reklama/kak-sostavit-spisok-minusslov/. M. Tretyakov how to use yandex wordstat. https://elama.Ru/blog/kak-polzovatsya-yandeks-wordstat/. (With russian text). Sharafudinova n. Promo actions: what is given in plain language and how much exactly could it be? https://www.Intervolga.Ru/blog/marketing/vedenie-reklamnykh-kampaniy-chto-eto-i-skolko-stoit/. (In russian translation). Kuznetsova e.M. Guchetl r.G. Analytical devices for monitoring the effectiveness of online marketing. Questions of modern medicine and practice. Vernadsky university. 2016. No. 4 (62). Pp. 107-114. (In russian). Mirgorodskaya o. 18 internet marketing metrics and kpi you need to know. https://www.Owox.Ru/blog/articles/digital-marketing-metrics-and-kpis/. (In native language). Lyubetsky p.B. Study of the effectiveness of promotion of educational options through targeted pr in social networks on the example of the advertising campaign of the io bsaa. https://cyberleninka.Ru/article/n/research-of-the-effectiveness-of-promoting-educational-options through-targeted-pr in social networks-by-example/viewer. (In your native language). Fursik s.N. Marketing of educational services as a factor in improving the quality of formation and reducing the risk of non-competitiveness of the university. https://web.Snauka.Ru/issues/2015/06/53339. (In russian). Nikitin m.I. Modern advertising of russian universities: content, effectiveness, methodology.
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